F1 Grand Prix Montreal is undoubtedly one of the best weekends the city has to offer. Much more than just a race, this event has the whole city coming alive with excitement. A now world renowned event, crowds gather from around the country and globe to enjoy the festivities. Despite countless amazing parties spanning from brunch into the night, one event has especially made waves since its inception; the annual Ritz-Carlton F1 Grand Prix party. Now in its fourth year, the event has rightfully earned its place as Canadian Grand Prix’s most anticipated party. We had the pleasure of chatting with Katia Piccolino, the leader behind Montreal’s most glamorous celebration, Ritz-Carlton Director of Public Relations & Sponsorship
“Montreal is the international superstar Grand Prix weekend. The glitz, the glamour, the beauty of our city is represented over this particular weekend”
This year’s event did not disappoint. The Ritz-Carlton in collaboration with Aston Martin put together one of the best parties in the history of Grand Prix weekend. With an elegant yet futuristic decor surrounding the stylish Palm Court, Oval Room, and Oval terrace, the hotel was transformed and ready for a dazzling affair. If the stylish venue wasn’t enough, a decadent meal was prepared by the Ritz-Carlton Executive Chef Johnny Port, complimented by a Moet & Chandon champagne bar and atmospheric music played by Montreal’s own DJ Yo-C. After an unforgettable night (and appropriate recovery time) we sat down with Katia to discuss the business of conducting the city’s best party
Katia Piccolino in BERTA Bridal from White Montreal/Toronto. Photo by George Pimentel.
When did you decide to create the Ritz Grand Prix soiree? Was this a part of your marketing plan years ago?
This year marks our 4th Grand Prix Party. It has become part of our strategy as it garners much accolades and is a platform for us to promote our city & hotel internationally. The Ritz party has become the signature Grand Prix event for Montreal.
As a result of the Grand Prix event, how has the Ritz Carlton benefited, and how would you categorize your return on investment from events like this? Do you feel your targeted goals for the hotel’s brand have been met?
We have many goals to reach throughout the year. Given the prestige of the Grand Prix in Montreal in June, this event is an isolated opportunity that generates hype for us and is definitely a strong kickoff to our summer.
How do you feel the City has benefited from these types of events? Would you consider Ritz Montreal a centerpiece for the city?
Montreal is the international superstar Grand Prix weekend. The glitz, the glamour, the beauty of our city is represented over this particular weekend and definitely gives us some well-deserved global recognition.
This year a portion of proceeds from your sales went towards Ride to Conquer Cancer, last year they went to UNICEF, how do you decipher which organization will be the recipient?
This year was very special for our GM Andrew Torriani as he is the chairperson for the Ride To Conquer Cancer. We wanted to highlight his commitment and donate 10$ from each ticket sold on the platform Eventbrite. Every year it depends on the organizations we work with throughout the year – we try & support as best as we can.
As the Public Relations & Sponsorship Director for the Ritz Montreal, how do you find your role has evolved since you joined the Ritz family? What can we expect to see from the Ritz moving into 2018?
Being part of the Ritz Montreal family gives me lots of creative freedom to execute my role as efficiently as possible. We work as a team and although we are very cautious of how we position our luxury brand, we constantly create, collaborate and invest with many partners to grow our network while remaining humble and true. 2018 will definitely be a whirlwind. You’ll have to wait and see 😊!
Thank you, Katia for taking the time to speak with us. Needless to say, this year’s Montreal Grand Prix weekend was incredibly successful. We’re already excited to see what in the books for next year!
Wish you could see a little bit more from the party? Check out these great photographs from talented event photographer George Pimentel.
CoF Founder Shenaz Mohammed and Amyn Diamond Murji
The Image Is President Hans Koechling and Stylist Cary Tauben
*All photos courtesy of George Pimentel and video courtesy of Moetreal